Fitness marketing with YouTube Text Version
Which pretty much means I help fitness professionals grow their business get, more clients, make more profits and of course have more freedom in your life. In fact that’s what I did for my personal training businesses before I built them up and sold them, and that’s what I do with my coaching and consulting clients.
Now what I want to talk about today is a long overdue video that I’ve been meaning to shoot which is fitness marketing with YouTube and how to buy YouTube views. And what I mean by this it doesn’t mean that it’s like ground level stuff that you should ignore.
This is like foundational stuff that you should be doing. And so let’s get right to it in talk about it, and I’m gonna use this marker board behind me. Now the first thing I want you to understand is the / rule.
Now it’s not the Prado principle that we’re talking about here when I saw / rule, the / rule on talking about is the fitness marketing with YouTube rule of/. And here’s what that means: first and foremost you have to look at your business here as a as a final.
And when we’re talking about the / rule as it relates to fitness marketing with YouTube, I want you to understand that in this day and age, eighty percent of your clients are going to come from the internet in one way or another.
And in fact you can even argue the eighty percent are going to come from either Facebook or Google, and so that’s a large number. Now, a smaller percentage of that eighty percent will come from Bing and Yahoo and maybe other review sites. But the majority is going to be from Google Local, right?
If you’re a local personal training or boot camp business. And it’s going to be from Facebook. Because social media is big and it’s only getting bigger In fact there’s a last week, and you can look at the date on this video here, as of last week, Facebook is now the number one platform that businesses advertise on on the Internet.
YouTube vs Google
It used to be Google. So you can imagine how quickly the tides are changing. Now, percent your clients are still going to come from the offline world. Now of that percent, percent of that percent is going to be referrals from people that you gain from the internet, right? And the other percent of that percent, if I haven’t confused you yet, is going to be from, like, local marketing. Might be postcards, lead boxes, print adds.
Going to local businesses and doing Lunch and Learns; having other businesses joint venture with you, where they’re promoting you.
But I want you to look at the YouTube model here of how this works, and I’m only gonna talk about the % side right now because that is where the lion’s share of your clients are going to come.
So thing number one is: you have to create your funnel. What does that mean? Well, down here you’re going to get clients, if you do it right, and up here you’re going to get leads.
Now, these leads are going to eventually become prospects, right? And and these prospects are going to become what I call Short-Term Clients And of course buying YouTube views, finally they’ll become Long-Term Clients, if you do your job right.
YouTube vs Facebook
So, how do you get your leads? Well thing number one is: when you open up your personal training boot camp business, thing number one has to be: you’ve got to create a Facebook fan page. So make sure you write that down: create a Facebook fan page. Thing number one for your business.
And that is important because you are going to, then, start posting on your Facebook fan page, positive reinforcement messages that have to do about fitness, fat loss, nutrition, mindset, motivation.
And of course you gonna put any kind of workout pictures from your gym or boot camp on there at least three times day.
You know: Mrs. Jones working out, someone doing a plank, no videos just pictures are plenty. And then you’re gonna tag your client on that picture, on your Facebook fan page, so that their friends can see that they’re working out in your facility.
This is called viral marketing and this is very important. And so as your fan page grows here, and once you have North of about fans in your community, which is gonna be pretty easy to.
Next thing you do is buy YouTube views, likes and subscribers and you start running Facebook sponsored ads and timeline ads to your fans.
And these ads are not going to be for a full-service, personal training or boot camp program. Your Facebook fan page ads that are gonna get run to your fans are going to be to people who are currently leads, because they’re on your fanpage, and we want to make them prospects. So how do you make them prospects?
You’re gonna put a squeeze page up and your squeeze page may offer a free report, that report might be on healthy desserts, it might be seven ab workouts they could do at home to get flat abs, that might be three ways to lose pounds in days.
A free report or video, but they can only get that report or video when they exchange their email address in in exchange for that report or video.
So you’re taking fans who are currently leads, and they opt in and give your email address, and now they become prospects, right? They become prospects. Now, when they’re prospects, they’re gonna get to know, like and trust you through this free report or video.
You’re gonna set up auto-responders to go out them automatically if you use Fitpro newsletter or Aweber, or ConstantContact, and of course eventually you’re gonna offer them a short term program. And they’re called Low Barrier Offers.
Now a great one for this is a -Day Fat Furnace program, or a day rapid fat loss program, or twenty-eight day flat belly programs, sixteen-day sexy slim down. But if you see what we’re doing here, all the short term programs are under days and their under dollars.
And so you’re gonna offer this to your prospects who now know, like, and trust you, and they’re gonna come on board for that short term period.
Now, with that days or days or days or days, that’s the time you’re gonna wow them, give them the best results you can, give them the best experience you can, make sure they’re coming in, and before that time period is over, you have to sit them down for nutritional consultation, where you educate them about nutrition, and then sell them on becoming a long-term client, right?
On a month program. Because these folks need that kind of time line to get in shape and stay in shape. So I hope you can see how this funnel works. Now once you understand the concept of this funnel, it’s really easy to then plug in more lead sources into your squeeze page, they become prospects and then short-term clients and then long-term clients. How do you do that?
Well, now you can start targeting on Facebook people in your zip code, let’s say your market is women, so you can target women age, let’s say, -, show them a link to this fanpage, or sorry, show them the link to the squeeze page.
When the office for the free report or video, they’re on your email list, they get indoctrinated with information to know, like and trust, you make them a low barrier offer, and move some of those people into clients. How else can you do this?
And when it does there’s going to be a link in the description box of that video to this squeeze page. And when they go to the squeeze, page guess what they’re going to do?
They’re gonna opt-in and they’re gonna get right in your funnel. So I hope you can see all the different ways that’s gonna work out for you, right? So don’t ever think that people are gonna go right to your website and call you and sign up for your biggest, most badass program.
That’s not going to happen and when it does it’ll be pretty rare. but a % of your clients are gonna come through either Facebook or some kind of a YouTube video that gets optimized on Google and you can also buy YouTube views, likes, subscribers and even videos themselves, and of course gets found for a keyword they’re searching for.
So I hope you understand the concept of the fitness marketing with YouTube funnel here and of course there’s so many other ways you can buy traffic from Google, you can buy traffic from Bing and Yahoo, you can certainly by traffic on Yelp these days, on a review site.
And push them all to a squeeze page like this that gives them a free report in exchange for an email address, indoctrinates, gets them on a low-barrier program and then convert some those people into long-term clients.
Once you do that, then the other % of your clients will come from these people who’re going to give you referrals. So I hope this model makes sense to you. Of course if you have any questions that I can help answer just click the link down below.
You’ve got my blog and of course you can leave a question there for me. Or you can just find me on Facebook and ask me a question and I’ll do my best to give you the answer. Alright, I’ll see you later. By!