In the Spotlight
CONCEPT
There are different components to being ‘In the Spotlight’ plus 3 optional options you can add to the campaign:
• Pre Promotional Commercials
• Power Spot Commercials
• Live Read Infomercials
• On Now Commercials
• On Air Interview
• Recorded Generic Commercials (optional)
• Hit Mobile (optional)
• Give-away (optional)
1. PRE PROMOTIONAL COMMERCIALS
A recorded promotional commercial will be produced to highlight the fact that you are ‘In the Spotlight’ for the week. The spot will encourage listeners to stay tuned for a wealth of information and specials on your product and services e.g. ‘In the Spotlight’ next week on M POWER FM is............’
The pre promo will be flighted a total of 22 times the Saturday & Sunday before the promotion starts.
2. ON NOW PROMOTIONAL COMMERCIALS
During the “In the Spotlight’ promotion you will receive 20 on now commercials reminding the listeners of the fact that you are in the spotlight.
3. POWER SPOT COMMERCIALS
The MPowerFM Power Breakfast Show presenters, Mio & Queenie, will use their influential position to endorse CLIENT’s products / services.
This type of campaign lends great credibility and it takes place during “talk time”. The power spot is educational and conveys useful information.
CLIENT will also receive an opening and closing billboard wrapped around the power spot.
4. LIVE READ INFOMERCIALS
When you own an ‘In the Spotlight’ campaign your product becomes an integral part of the information flow.
Not only will your product information be delivered in the form of Power Spot Commercials, but also with Live Read Infomercials by the presenter out of commercial breaks. Each live read will carry the theme of ‘In the Spotlight’.
During the “In the Spotlight’ promotion you will receive a total of 20 Live Read Infomercials which will run during Prime Time 06:00 – 19:00, that is every day.
5. ON AIR INTERVIEW
On the Friday morning between 09h00 and 10h00, YOU will be doing the talking! Mio and Queenie our Power Breakfast hosts will, in a half an hour interspersed with music, open the air waves for an interactive talk show to discuss what it is you and your company / product can offer MPowerFM listeners!
6. GENERIC COMMERCIALS (optional)
Should you wish to up weight the campaign by flighting a recorded commercial, you can take advantage of a special schedule of 25 spots available at a 25% discount!
7. HIT MOBILE UNIT (optional)
As part of the ‘In the spotlight’ promotion we can include the ‘hit mobile’ unit.
8. GIVE AWAYS (optional)
Each morning (Monday – Friday), between 08h00 & 08h30 we will integrate a giveaway into Mio & Queenie’s Power Breakfast Show. The giveaway will be teased twice in the preceding hour. The teasers plus giveaway will be branded under the ‘In the Spotlight’ banner. A full prize description will be given with the giveaway.
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